Hit longer, higher and straighter shots more consistently with the all-new Tight Lies fairway wood from Adams Golf. Hit it Longer, Higher & Straighter With the All-New Tight Lies Fairway Wood | Adams Golf
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Not only that, but the release was for a Tight Lies fairway wood, sold only as a direct-to-consumer club and with a full infomercial to boot. After dropping hints on social media, TaylorMade released a new Adams-branded golf club for the first time since the acquisition. Soon Adams Golf as a brand was no more as TaylorMade was more after their designs and technology, which undoubtedly influenced the next few generations of TM woods and hybrids. That came to an end in 2012 when TaylorMade acquired the brand.
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Its fairway woods and hybrids, in particular, were among the best in the game and saw use from big-name pro tour players. From there, Adams Golf spent the better part of two decades rapidly growing into a significant, full-line golf brand. However, the difference between the Tight Lies and many other infomercial goods that the fairway wood from Adams seemed actually to work and quickly gained in popularity. Here’s a taste of those ads, pitched by a legendary sportscaster, the late Jack Whitaker: Adams Golf Tight Lies InfomercialĬutdown from the Tightlies DRTV Long Form campaign produced by Script to Screen for Adams Golf.Īll the made-for-TV golf club tropes are there, from ease to hit to laser-like accuracy. AdamsGolf Tight Lies Review: The Return of a Legend?Īdams Golf first began to really make a name for itself in the mid-1990s when infomercials for its Tight Lies fairway wood took over cable airways, particularly the newly created Golf Channel.
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